365 Digital UX Case Study

365 Digital Media - Digital Media Business

[01]
Tasks: Brand & Visual Design, Logo, UX & UI & Full Web Design
Date: Dec 2023 to present
Role: Marketing Manager, Creative Director, Designer
View: 365 Digital Website

Proud to share my role as the UX and UI designer behind the digital transformation of 365 Digital's new website, a platform dedicated to connecting brands with the dynamic and digitally savvy consumers of Sub-Saharan Africa. My focus was on crafting a seamless, user-friendly online experience that empowers brands to elevate customer engagement and drive impactful activations.

Through thoughtful design and strategic innovation, I reimagined 365 Digital’s brand identity and digital platform to act as a bridge between brands and their audiences, creating meaningful connections across diverse markets.

This transformation isn’t just about aesthetics—it’s about delivering an intuitive experience that aligns with the company’s mission to inspire growth and engagement in a vibrant, evolving digital landscape.

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365 Digital Website

The Design Thinking process has been applied to solve the client's problem statement.

Research & Discovery
UX Findings
Target Market
User Personas
Ideation
Wire Frames
Designs
Iterate

Design Process

1

Demographics:

• Age: 32

• Location: Johannesburg, South Africa

• Role: Digital Marketing Manager at a mid-sized FMCG brand

• Education: Bachelor’s in Marketing

Goals:

• Increase brand visibility and engagement in Sub-Saharan Africa.

• Leverage targeted digital advertising to maximize ROI.

• Find reliable partners to execute campaigns efficiently.

Pain Points:

• Difficulty finding advertising platforms tailored to local markets.

• Limited resources for in-depth campaign management and optimization.

• Overwhelmed by fragmented tools and platforms that lack integration.

User Persona: Digital Marketing Manager - Ada

3

Objective:

Understand the needs of 365 Digital’s users, the goals of the business, and the digital landscape to craft a user-centric and impactful online experience.

Outcome:

A deep understanding of the target audience—brands looking to connect with Sub-Saharan Africa’s digitally savvy consumers—and their need for a seamless, intuitive platform. Insights gained informed a design strategy focused on usability, engagement, and showcasing 365 Digital’s unique value in the digital advertising space.