Good Times Premium Cannabis
[02]
Tasks: Brand & Visual Design, Logo, Full E-commerce Web Design
Date: October 2024
Role: Graphic Design, Product Design, UX & UI Design, Web Design
View: Good Times Website
E-Commerce Website Development
For the “Good Times” e-commerce website, I focused on blending functionality with a vibrant user experience that reflects the brand’s ethos. The design features a seamless interface, bold visuals, and intuitive navigation to make online shopping effortless and enjoyable.
The colour palette and patterns from the brand identity are thoughtfully integrated, creating a cohesive look that captures the energy and quality of “Good Times.” Every detail, from product showcases to interactive elements, was crafted to deliver a polished digital storefront that stands out in the market.
Flower & Edibles Packaging Design
For “Good Times,” I explored the intersection of design and culture, focusing on creating vibrant, memorable packaging for their cannabis flower line. The goal was to reflect the brand’s ethos of quality and enjoyment through visually compelling designs.
I developed a modern, approachable aesthetic using a carefully selected colour palette and bold patterns that celebrate individuality and positivity. Each design element was crafted to resonate with the brand’s diverse audience, ensuring the packaging stands out on shelves and aligns with the lifestyle “Good Times” promotes.
Good Times UX Case Study
Good Times Website
The Design Thinking process was applied to solve the client's problem statement.
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Research & Discovery
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UX Findings
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Target Market
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User Personas
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Ideation
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Wire Frames
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Designs
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Iterate
Design Process
1
Demographics:
• Age: 28
• Location: Cape Town, South Africa
• Role: Creative Freelancer (Graphic Designer & Illustrator)
• Education: Bachelor’s in Fine Arts
Goals:
• Source high-quality, unique cannabis products that inspire creativity and relaxation.
• Shop on a platform with a seamless user experience and bold, artistic branding.
• Find reliable product recommendations and transparent information about edibles and other cannabis offerings.
Pain Points:
• Frustration with generic, uninspired cannabis branding that doesn’t resonate with creative individuals.
• Difficulty navigating cluttered e-commerce platforms with poor product descriptions and unclear pricing.
• Concern about the freshness and authenticity of online cannabis products.
User Persona: Digital Marketing Manager - Richard
3
Objective:
Understand the needs of Good Times’ users, the goals of the business, and the cannabis e-commerce landscape to craft a bold, user-centric, and memorable online shopping experience.
Outcome:
A clear understanding of the target audience—modern cannabis consumers looking for high-quality products and a vibrant, fun shopping experience. Insights gained informed a design strategy centered on usability, engagement, and bringing the unique Good Times brand to life through an intuitive and visually distinctive e-commerce platform.
Research and Discovery
2
Objective:
Finalise the design and launch of the Good Times e-commerce website.
Activities:
• Develop high-fidelity designs featuring bold visuals and engaging interactions that reflect the brand’s playful personality.
• Document design specifications and guidelines to ensure a seamless handoff to development.
• Collaborate closely with developers to guarantee accurate implementation.
Outcome:
A vibrant, user-friendly e-commerce platform that brings the Good Times brand to life and is ready to delight customers at launch.
Design and Implementation
4
The Good Times flower packaging features a vibrant and bold colour palette, paired with bold patterns that evoke a sense of whimsy and prominence.
Flower Packaging Design
Edibles Packaging Design
The Good Times cannabis edibles packaging is a bold, playful fusion of creativity and fun, designed to captivate and delight. Featuring a striking colour palette and distinctive monster illustrations, the packaging exudes energy and personality. Each character is meticulously designed to add a touch of whimsy, creating an engaging visual experience that sets the brand apart.
E-Commerce Website Development
E-Commerce Website Development for the “Good Times” e-commerce website, I focused on blending functionality with a vibrant user experience that reflects the brand’s ethos. The design features a seamless interface, bold visuals, and intuitive navigation to make online shopping effortless and enjoyable.
