Friends of Table Mountain - Public, Mountain Users’ Organisation

[05]
Tasks: UX & UI & Full Web Design
Date: June 2024
Role: UX & UI & Full Web Design
View: Friends of Table Mountain

Delighted to showcase my latest project with Friends of Table Mountain, focusing on the redesign of their website. As advocates for sustainable practices within Table Mountain National Park (TMNP), FOTM collaborates closely with authorities and stakeholders to harmonize the conservation of this natural treasure with recreational pursuits, all while addressing critical local socio-economic dynamics.

Through intuitive design and user-centric functionality, the new website aims to amplify FOTM's mission, offering visitors seamless navigation and engaging content that fosters a deeper connection with their vision and mission. Dive into the experience and explore how design can empower environmental stewardship and community engagement.

FOTM UX Case Study

FOT M Website

The Design Thinking process has been applied to solve the client's problem statement.

Research & Discovery
UX Findings
Target Market
User Personas
Ideation
Wire Frames
Designs
Iterate

Design Process

1

Demographics:

• Age: 40

• Location: Cape Town, South Africa

• Role: Outdoor Enthusiast and Conservation Advocate

• Education: Bachelor’s in Environmental Science

Goals:

• Stay informed about Friends of Table Mountain’s initiatives and events.

• Find opportunities to contribute to conservation efforts and support sustainable practices.

• Easily access trail information, safety guidelines, and updates about Table Mountain National Park.

Pain Points:

• Difficulty navigating websites that lack clear, user-friendly information on conservation and recreational activities.

• Limited access to real-time updates and resources for outdoor activities in the park.

• Frustration with disconnected platforms for community engagement and advocacy efforts.

User Persona: Digital Marketing Manager - Ada

3

Objective:

Understand the needs of Friends of Table Mountain’s (FOTM) users, the organization’s goals, and the unique context of environmental advocacy to design a user-centric website that drives engagement and promotes their mission.

Outcome:

A comprehensive understanding of the target audience—nature enthusiasts, local communities, conservation advocates, and stakeholders—who seek easy access to information about FOTM’s activities and opportunities to get involved. Insights gained informed a design strategy that prioritizes usability encourages exploration, and effectively communicates FOTM’s commitment to sustainable practices and community collaboration within Table Mountain National Park.

Research and Discovery

2

Objective:

Finalise the design of the Friends of Table Mountain website, creating a visually compelling and user-friendly platform that aligns with their mission and goals.

Activities:

• Designed high-fidelity visuals for a responsive, user-centric website, emphasising intuitive navigation and engaging content.

• Developed a cohesive design system, including typography, colour schemes, and interactive elements that reflect FOTM’s identity and natural focus.

• Collaborated with stakeholders to ensure the design addressed all user needs and provided clear documentation for seamless development.

Outcome:

A polished, visually engaging website design that effectively communicates Friends of Table Mountain’s mission and fosters community involvement, ready to be brought to life.