Quality Bottling Service - Wine Bottling Service
Quality Bottling Service Website:
I am excited to showcase the sophisticated and professional website design I created for Quality Bottling Service (QBS), a leader in the wine bottling industry renowned for its precision, dedication, and quality-driven innovation.
This project involved crafting a clean, modern digital experience that reflects QBS’s commitment to excellence and state-of-the-art technology. Every design element underscores the premium nature of their services, from the refined steel grey and wine red palette to the elegant blend of modern sans-serif and timeless serif typography.
The website highlights QBS’s unique client-first approach and unmatched expertise through clear, approachable messaging and a confident tone. By showcasing its cutting-edge facilities and collaborative ethos, the design strengthens QBS’s position as a trusted partner for wine brands of all sizes, emphasizing craftsmanship and attention to detail.
This project extended beyond the website, including a refreshed visual identity and brand alignment to establish QBS as the go-to name in wine bottling services
QBS UX Case Study
QBS Website
The Design Thinking process has been applied to solve the client's problem statement.
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Research & Discovery
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UX Findings
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Target Market
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User Personas
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Ideation
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Wire Frames
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Designs
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Iterate
Design Process
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User Persona: Wine Maker - Johan
Demographics:
• Age: 42
• Location: Stellenbosch, South Africa
• Role: Production Manager at a boutique wine estate
• Education: Bachelor’s in Viticulture and Oenology
Goals:
• Find a reliable bottling partner to ensure precision and quality in wine production.
• Partner with a service provider that values collaboration and long-term relationships.
• Enhance the estate’s brand reputation by ensuring flawless bottling and packaging quality.
Pain Points:
• Difficulty finding bottling services that balance innovation with the traditional craftsmanship valued in winemaking.
• Frustration with inconsistent quality and lack of attention to detail from previous bottling partners.
• Limited resources and time to oversee bottling logistics while managing other production tasks.
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Objective:
Understand the needs of Quality Bottling Service’s (QBS) users, the goals of the business, and the competitive wine bottling landscape to craft a sophisticated, user-centric, and impactful online presence.
Outcome:
A comprehensive understanding of the target audience—boutique and large-scale wine brands seeking precision-driven, collaborative, and innovative bottling solutions. Insights gained informed a design strategy emphasising usability, elegance, and professionalism, effectively communicating QBS’s premium value proposition and leadership in the wine bottling industry.
Research and Discovery
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Objective:
Finalise the design and bring the Quality Bottling Service (QBS) website to life, creating a sophisticated and professional digital presence that emphasises precision, innovation, and client-first values.
Activities:
• Design high-fidelity visuals for a three-page website:
• Home: Highlighting QBS’s leadership in the wine bottling industry with bold visuals and a clear value proposition.
• Services: Showcasing bottling solutions, advanced technology, and client success stories in a visually engaging and informative layout.
• About & Contact: Sharing QBS’s brand story and expertise while providing an easy-to-navigate contact form to encourage partnership inquiries.
• Develop detailed design specifications, including typography, color palette, and layout guidelines, to ensure seamless implementation.
• Incorporate responsive design principles for optimal usability across desktop and mobile devices.
Outcome:
A polished, three-page website that reflects QBS’s professionalism, precision, and client-focused ethos. The design provides users with a seamless experience, effectively showcasing QBS’s value proposition and driving inquiries from potential clients.
Design and Implementation
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