Smash Burger isn’t just a brand — it’s a full-blown flavour experience. My mission was to bring that energy to life through bold visuals, a crave-worthy identity, and a digital experience that hits as hard as the first bite.

 

From shaping the logo and visual direction to crafting a fun, intuitive website, every detail was designed to celebrate the smash — raw heat, sizzling edges, and all. The brand aesthetic blends street-style attitude with modern craft, creating something that feels fresh, fearless, and impossible to ignore.

 

This project was all about building a brand you can almost taste — where every click, colour, and curve adds to the experience.

Big personality. Big flavour. Zero fluff.