Arise Media - Digital Marketing Agency
[03]
Tasks: Brand & Visual Design, Logo, UX & UI & Full Web Design
Date: April 2024
Role: Lead Designer, Web Designer & Art Direction
View Website: Arise Media Website
Arise MediaVisual & Brand Identity:
The visual identity reflects Arise Media’s mission to inspire, inform, and amplify stories that matter, combining sophisticated design elements with vibrant colours and modern typography. Each piece of the brand strategy was meticulously designed to convey the energy and innovation driving this dynamic media business.
Arise Media Website:
Thrilled to unveil the complete brand identity transformation I created for Arise Media, a bold, female-owned media business committed to empowering diverse voices and redefining the media landscape.
This project included designing a sleek and modern website, crafting a comprehensive brand guide, and developing vibrant social media posts to establish a cohesive and impactful presence across all platforms.
Arise Media UX Case Study
Arise MediaWebsite
The Design Thinking process has been applied to solve the client's problem statement.
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Research & Discovery
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UX Findings
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Target Market
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User Personas
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Ideation
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Wire Frames
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Designs
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Iterate
Design Process
1
Demographics:
• Age: 35
• Location: Johannesburg, South Africa
• Role: Media Strategist at a mid-sized advertising agency
• Education: Bachelor’s in Media Studies and Communication
Goals:
• Identify premium media partners to deliver high-impact campaigns for clients.
• Build relationships with reliable, innovative media services that enhance campaign performance.
• Stay ahead of industry trends to provide cutting-edge advertising solutions.
Pain Points:
• Struggling to find media services that align with the agency’s high creative and strategic standards.
• Limited time to vet and manage multiple vendors across projects.
• Frustration with platforms that lack results, usability, and integration with the agency’s workflow tools.
User Persona: Digital Marketing Manager - Rachelle
3
Objective:
Understand the needs of Arise Media’s users, the goals of the business, and the competitive media landscape to craft an elegant, user-centric, and impactful online presence.
Outcome:
A comprehensive understanding of the target audience—modern businesses and professionals seeking sophisticated media services and innovative solutions. Insights gained informed a design strategy emphasising usability and aesthetic appeal, effectively communicating Arise Media’s premium value proposition in the media industry.
Research and Discovery
2
Objective:
Finalise the design and bring the Arise Media website to life, creating a sleek and professional digital presence with a focus on driving engagement and booking meetings.
Activities:
• Design high-fidelity visuals for a three-page website:
• Home: Highlighting Arise Media’s brand identity and value proposition.
• Products/Services: Showcasing offerings with a clear, engaging layout.
• About & Contact: Sharing the brand story and providing an easy-to-use contact form, emphasising booking meetings.
• Develop detailed design specifications and guidelines for seamless implementation.
Outcome:
A polished, three-page website that embodies Arise Media’s sophistication and innovation, providing users with a seamless experience while driving inquiries and meeting bookings.
Design and Implementation
4
Arise Media Visual Identity
The Arise Media visual design exudes elegance and sophistication, combining a rich palette of gold, dark blue, and earthy tones with striking patterns that capture attention. The gold accents convey a sense of luxury and prestige, while the deep navy blue grounds the design with professionalism and authority. Cream tones provide a soft, approachable balance, creating a harmonious and timeless aesthetic.
Striking patterns, inspired by geometric forms and modern art, add a layer of visual intrigue and texture. These patterns are strategically placed to enhance the design’s sophistication without overwhelming it, ensuring a clean, polished look. Together, these elements create a refined visual identity that embodies Arise Media's commitment to excellence and trustworthiness.
